#USING GIPHY CAPTURE HOW TO#

Ultimately, experimenting with interactive GIFs on your feeds helps to bring variation to an otherwise boring timeline. Whether you're using GIFs to celebrate social media holidays, or provide ace customer service on social, one things for sure, it's so much easier to show individuality and flare with GIFs than it is with words or still images. GIFs can help your brand display personality.With 91% of consumers entering social media sites via mobile, there's something to be said for choosing to fill your brands feeds with GIFs that play automatically, over long, clunky or slow loading videos. In fact, the average engagement rate for a post that contains a GIF increases by 20% for a B2C brand and 10% for a B2B brand. Not only do these short clips look great on a brands social media feeds, they're also useful for increasing engagement. There are so many reasons why utilising GIFs on your brands social media channels is a worthwhile idea.

Inside, youвЂ™ll discover where to find and create GIFs before sharing them on your clientвЂ™s social media accounts. And that's what we're focusing on in this article. Nowadays, GIFs are predominantly used for small animations and low-resolution video clips that loop endlessly. (If you're old enough to remember dial-up modems, you'll know what I mean.) Its limited colour palette and compressed file size made it ideal for downloading colour images on slow modems. While some favour the hard 'G' like 'gift', others prefer the soft 'J' like 'giraffe'.Д®ither way, GIF is the acronym for Graphics Interchange Format that was introduced by CompuServe in 1987.

#USING GIPHY CAPTURE HOW TO#

Best practices for sharing GIFs on social media (Facebook, Instagram and other networks)Д«efore we go any further, let's not get into an argument on how to pronounce GIF.How to create GIFs (from photos and YouTube videos to your own).How to find GIFs (from Google to GIPHY).Overview: Guide to Creating GIFs for Business: From Sourcing to Creating Your Own And because they're lightweight, they're ideal for mobile as well as desktop.ДЇor an in-depth guide to using GIFs for business, including tips on how to make your own, keep reading. You can use GIFs in social media posts and ads to catch the attention of your audience and increase brand awareness.ДЄlthough they're often funny and informal, they can be used for quick illustration purposes, too. But in a world where we crave instant entertainment, there's a nother visual content format that increases engagement. We already know that videos generate more engagement than photos on social media.

Using giphy capture